India is rich in languages. Hindi is a common language in India and is the 4th most common language in the world in terms of native speakers. So, translating your content into Hindi will make it accessible to only 53% of the population because India has 22 scheduled languages,122 major languages and up to 1599 other languages.
The 22 scheduled languages are: Assamese, Bengali, Bodo, Dogri, Gujarati, Hindi, Kannada, Kashmiri, Konkani, Maithili, Malayalam, Manipuri, Marathi, Nepali, Odia, Punjabi, Sanskrit, Santali, Sindhi, Tamil, Telugu, and Urdu. 89% of the Indian population speaks one of these top 10 languages. So, if you want to reach these people in their native tongue, then you only need to translate into the top 10 languages. The list of these is below:
|Assamese||13||Assam, Arunachal Pradesh|
|Bengali||83||West Bengal, Tripura, Assam, Andaman & Nicobar Islands, Jharkhand|
|Dogri||2.3||Jammu & Kashmir|
|Gujarati||46||Dadra & Nagar Haveli, Daman & Diu, Gujarati|
|Hindi||422||Andaman & Nicobar Islands, Bihar, Chhattisgarh, Delhi, Himachal Pradesh, Jharkhand, Madhya Pradesh, Rajasthan, Uttar Pradesh,and Uttara khand|
|Kashmiri||5.5||Jammu & Kashmir|
|Malayalam||33||Kerala, Lakshadweep, Puducherry|
|Marathi||72||Maharashtra, Goa, Dadra & Nagar Haveli, Daman & Diu|
|Nepali||2.9||Sikkim, West Bengal|
|Punjabi||34||Chandigarh, Delhi, Haryana, Himachal Pradesh, Jammu, Punjab, Rajasthan, Uttarakhand|
|Santali||6.5||Tribal population in Chotta Nagpur plateau (Comprising states of Bihar, Chhattisgarh, Jharkhand, Odisha)|
|Tamil||61||Tamil Nadu, Andaman & Nicobar Island, Puducherry|
|Telugu||74||Andhra Pradesh, Telangana, Andaman & Nicobar Island, Puducherry|
|Urdu||70||Jammu & Kashmir, Telangana, Andhra Pradesh, Delhi, Bihar, Uttar Pradesh|
According to Slator.com, almost 150 million of India’s internet users speak local languages, and “the number of Internet users using a local language is growing at a much faster rate than those using English language”. Government initiatives like “Digital India” will increase the number of Indian regional language speakers online even further in the years to come. All of those new users will be seeking local language content. In this context, Translation service comes to play. We at Shakti Enterprise are pioneers in bridging the communication gap with the power of clarity from 30+ years by not only suggesting the right mix, but also by providing professional translation service in Indian as well as Foreign languages.
India has been focusing on the technological forefronts of development. Internet penetration in India is 10.1% (2018) and it ranks second in the list of countries with highest number of Internet users (2017). India’s population keeps increasing year by year and this is enough to understand the potential it holds in terms of digital growth.
The country has 650 million mobile phone users, 460 million internet users, 1.03 billion mobile subscribers, 225 million monthly users on You Tube and an average of 3 hours a day people spend on the Net. All this shows us that, there exist a great opportunity for any business that is trying to expand its horizon to new market and reap maximum benefits by multilingual website translation.