The challenge of marketing translation is not just understanding the creative concepts behind the original copy but also doing justice by trans-creating the content for the target market in the language of the customer. Ability to understand the target audience, competition, user habits, attitude, and lifestyle are crucial elements for crafting a marketing translation.
Due to the competitive market prevailing in today's global age, the best of the products also tend to fail, if not marketed properly. That is the reason; marketers take extra care to localize their marketing strategies while promoting their products in foreign countries. Professional localization is an obvious requirement in such a scenario.
Marketing translation consists of translating the marketing content of the company from one language to another. It also involves writing appealing and persuasive content that has an impact on the local audience. Unlike general or technical translation, marketing translators need to be good writers. Marketing translation may also involve trans creation, where a translator and writer work together to create truly compelling content.
Shakti Enterprise provides high-quality marketing translation services to help businesses reach a broader horizon and expand their business in new frontiers. With over three decades of experience in bridging language barriers, business knowledge, and writing skills, we make conscious efforts to represent the right image of an enterprise with the translation and adaptation projects.
Our marketing translation team specializes in websites, brochures, press releases, and presentations to support your global marketing campaign. Our team includes copywriters and in-country linguists who are familiar with local culture, slang, and idiom. We localize marketing communications in 100+ languages and work closely with your team to adapt your creative communications and help you achieve your goals for every target market.
Understanding that marketing collaterals are important documents responsible for the company's branding, we make every effort to ensure the translated documents meet all quality standards and are for all viewer types. We have worked with various international clients on crucial marketing translation projects and have offered invaluable Professional Marketing Translation support in terms of translation and adaptation to all major foreign languages.
Here are some considerations that we follow to create an impactful translation that reflects the essence of the original and matches its style in the target language:1. Focus On The Proposition (Key Message) :
We go through the copy and highlight the key message that communication is meant to deliver. This is crucial as it will help to match the intended promise to the consumer in the target language.2. Understand The Target Profile :
We check with the client the target audience for whom the communication was originally developed. We also seek clarification if the profile and consumer perception for the product differs in the target market.3.Be Creative :
We communicate with the marketing translator to go deep into the subject matter and come out with an impactful slogan and headline that matches the original meaning.Give Wings To Your Business
Shakti Enterprise is one of the most sought after marketing translation agency in India with a global pool of certified language as well as marketing translators, editors, proof-readers, and quality managers. After 33 years of experience participating in these endeavours in the corporate world, we have the relevant industry experience necessary to assist you in choosing the right words for marketing and advertising your products. We understand how the information for your products should be read by different groups and societies.
To deliver high-quality and professional marketing translations, we employ qualified and experienced in-country translators who are rigorous with cultural intricacies of the target market. We believe working in coordination with our clients to deliver high-quality results. Our in-house DTP experts work on the layout once the translation is completed, and is then delivered to the clients in electronic file formats.
What are you waiting for? Market your products overseas by joining hands with us.